Explain the role of promotions in driving sales at Domino's.

Promotions play a crucial role in driving sales at Domino's by attracting new customers. When Domino's implements promotional strategies, such as discounts, limited-time offers, or special deals, it creates an incentive for potential customers to try their products. This can lead to an increase in foot traffic to stores or visits to the website for online orders, ultimately boosting sales.

Promotions can also enhance brand visibility and encourage trial among consumers who may not have previously considered Domino's. By offering something enticing, such as a discount on a popular menu item or a buy-one-get-one-free deal, customers are more likely to make a purchase, thereby increasing overall sales volume.

This approach taps into the psychology of consumers who are motivated by perceived value, and it can lead to long-term loyalty when new customers are satisfied with their experience, potentially turning them into repeat customers.