What is the main purpose of Heightened Time Awareness (HTA)?

Heightened Time Awareness (HTA) primarily focuses on optimizing operations during peak hours, which are often the busiest times for a business like Domino's. The main aim is to streamline processes and enhance efficiency, ensuring that orders are prepared and delivered quickly. By being acutely aware of time management during rush periods, teams can coordinate better, anticipate customer needs, and allocate resources effectively.

This training ultimately contributes to a smoother workflow, allowing staff to respond promptly to both customer demands and operational challenges. While reducing food waste, measuring productivity, and increasing customer satisfaction ratings are important factors for any business, they are not the central objective of HTA. Rather, the initiative serves as a tool to improve overall efficiency and service delivery during busy times, directly impacting the customer experience by reducing wait times.